Like everything else Apple, the Macworld Expo is moving in the direction of iOS devices with a new name: Macworld|iWorld, “the ultimate iFan event”. Today, Paul Kent, the event’s vice president and general manager said:
While there will be added focus on the iOS device ecosystem, Kent was adamant about saying the show was still heavily focused on the Mac Platform. In fact, there is added attention to Mac Developers with the introduction of a new package for OS X developers “to encourage them to display their wares at the show without the expense of having an elaborate booth”.
The event will also retain its training sessions under the new moniker “Tech Talks” and have film and music venues as well.
Apple stopped participating in Macworld Expos in 2009 which changed the dynamic of the show. This move is another major shift.
The event kicks off on January 26th. You can register at the prices listed below. (Note that you’ll need to enter your information to see prices.) That’s up to $100 off and the same as last year’s early pricing model. Discount expires December 5. The prices:
Exhibits Only Pass for $25
iFan Pass for $75
Pre-Conference Workshop Pass for $275
All Access Pass for $750
Macworld Expo ‘evolving’ into Macworld|iWorld (macworld.com)
